See how a TikTok video really
performs, in one number.

Likes plus comments plus shares, divided by the total view count, shown as a percentage. A video with 100,000 views and 5,000 combined likes, comments, and shares lands at 5% engagement per view. That's the formula this tool uses on every video.

TikTok's For You page sends videos to people who don't follow the creator. Most views on most videos come from non-followers, so dividing by follower count gives a number that has nothing to do with who actually saw the post. Per-view ties the metric to reach the algorithm actually delivered, which is the only fair read on how the audience responded.

Rough bands per view: under 2% is below average, 2 to 5% is average, 5 to 8% is strong, and 8%+ is excellent. Anything past 12% is usually a niche video that hit a tight, hot audience. These move with category, video length, and how much cold reach the post pulled, so treat them as starting points.

Across public videos, per-view engagement clusters in the 4 to 6% range. Smaller accounts and tighter niches average higher because their videos get served to a more relevant audience. Mega-viral posts trend lower because reach outpaces reaction.

Per view, yes. TikTok engagement rates run roughly 3 to 5 times higher than Instagram Reels or YouTube Shorts on a per-impression basis, mostly because the For You feed is denser and the like button is closer to the thumb. Per follower, TikTok also tends to come out ahead, though that comparison is less meaningful since the platforms surface content differently.

Most brands use the average per-view engagement across a creator's last 10 to 20 public videos, not a single post or follower-based number. That smooths out viral spikes and dud posts. Some agencies also weight comments and shares higher than likes, since those signal stronger intent.

5%+ per view on recent videos is the floor most brands want before they'll consider a paid post. 8%+ moves a creator into preferred-rate territory. Below 2% on a creator with a big follower count is a flag that the audience isn't really watching.

Usually one of three reasons: the video reached a lot of cold viewers who scrolled past, the hook didn't land in the first second so people swiped before reacting, or the topic doesn't invite comments and shares. A low engagement rate on a high-view post is also just math, since views grow faster than reactions.

Tighter hooks in the first second, ending the video on a question or hot take that pulls comments, captions that ask viewers to share, and posting in a niche where the audience is already conditioned to engage. Engagement rate per view also climbs naturally when reach is more targeted, so chasing relevant viewers beats chasing volume.

Both, in different ways. View count tells you how far the algorithm pushed a video. Engagement rate tells you whether it should have gone further. A 5 million view post at 1% engagement and a 200k view post at 9% engagement say different things about audience fit, and both are useful.

Paste the video URL or search the creator's username in the box at the top. The calculator pulls the public view, like, comment, and share counts and shows the engagement rate per view, with the breakdown for each signal. No login, no TikTok account needed.

Pick any one of their recent public videos and run it through this tool. For a more reliable read, do this on the creator's last five to ten posts and average the rates. Single videos can swing high or low depending on how the algorithm treated them.

No. TikTok doesn't expose saves, watch time, or completion rate on the public video endpoint, so this tool can't include them. The number you see is based on the three public counts: likes, comments, and shares. Creator-side analytics inside the TikTok app include those extra signals.

Repeat. TikTok counts a view each time the video plays past a short threshold, including replays. That's why view count climbs quickly and why engagement rate per view sits lower than it would on a unique-viewer denominator.

Views update faster than likes, comments, and shares. When a post catches on, the view count surges first and the engagement rate dips for a while before reactions catch up. Check back a day later for a steadier read once the curve flattens.

Likes typically run 10 to 20 times higher than comments, and comments run a few times higher than shares, since each step takes more effort. A share rate above 1% per view is already strong, and a comment rate above 0.5% means the video pulled real conversation.

Usually yes. Smaller accounts get pushed to a tighter slice of the For You page, so the people who see the video are more likely to be interested. Mega accounts pull massive cold reach that drags the per-view rate down, even when the absolute number of likes is huge.

Reach is how many people saw the video (closest public proxy is view count). Engagement rate is what share of those people did something about it. A post can have great reach and weak engagement, or modest reach and strong engagement, and they tell different stories about the post and the audience.

No. This tool reads stats for regular video posts. Live stream concurrent viewer counts and reactions use a different system and aren't shown here.

No. Private videos and posts on private accounts aren't reachable through TikTok's public endpoints, so the calculator only works on public content.

They're pulled from TikTok's public video data the moment you open the page or change the video. Reload to recalculate against the latest stats. The page doesn't auto-poll, since engagement rate moves slowly enough that one read at a time is what you actually want.

Not on our servers. The numbers come from TikTok's public video data through our backend, and the recent videos list lives in your browser's local storage.

Yes, fully free, no login, no signup, no usage cap. Paste any public video URL or username and the rate loads.