See exactly how much
any TikTok creator makes.

They're a directional ballpark, not a guarantee. We blend live performance data (views, likes, comments, shares, saves) with public market rates for sponsored TikTok posts and the Creator Rewards Program. Real deals depend on niche, geography, exclusivity, and how well a creator negotiates, so we publish a low/mid/high range rather than a single number.

Sponsored posts are paid promotions where a brand pays the creator directly to feature their product. The Creator Rewards Program (formerly the Creator Fund) is TikTok's own payout for qualifying videos over 60 seconds, significantly smaller per-post than brand deals but available to most eligible creators.

TikTok is a discovery feed, not a follower feed. Most plays on a given video come from the For You page, not from people who already follow the creator. Dividing engagement by views captures how the actual audience reacted. Dividing by followers makes large accounts look weak even when their content performs well, because plenty of viewers were never followers in the first place. Brands that buy on TikTok know this and price campaigns off engagement-by-views.

We sum likes, comments, shares, and saves across recent videos and divide by total views. This is the engagement-by-views rate, which is the standard metric brands use when negotiating campaigns. A higher engagement rate generally commands a higher CPM.

We assume a roughly average posting cadence of 3 posts per week (≈13 per month, ≈156 per year) so the comparison is apples-to-apples across creators. If a creator posts more frequently, their actual annual earnings would scale up proportionally.

All numbers come from TikTok's public profile and video data, fetched live from our backend. We don't access any private analytics or DMs.

Private accounts, brand-new profiles, region-locked accounts, and creators who have changed their handle recently can fail to resolve. Double-check the spelling, drop the @, and try again.

It varies wildly. Through the Creator Rewards Program alone, payouts tend to land between $0.40 and $1.00 per 1,000 qualified views, and only on videos over a minute long. Brand deals push the effective per-view rate much higher, often 10 to 50 times that, but only on the videos that include a sponsorship. Our estimator splits these out so you can see both pieces.

Some niches see inbound deals around 10,000 followers if engagement is strong. Most creators see meaningful, repeatable brand spend once they cross 50,000 to 100,000. Engagement rate and niche matter more than the raw follower count, which is why a 30k beauty creator can outearn a 200k meme account.

Advertisers pay for the audience, not the creator. Finance, software, and luxury beauty brands have high customer lifetime value, so they can afford a higher CPM to reach the right viewer. Gaming, comedy, and lifestyle pull lower rates per thousand views because the average customer is worth less to the advertiser. Same view, different price tag.

Not directly. The numbers shown cover sponsored brand posts and Creator Rewards payouts because those have public market rates. TikTok Shop revenue, affiliate commissions, and gifts on LIVE depend on individual product mixes and audience behavior that public data can't see, so we leave them out rather than guess.

Useful for both, in different ways. For small creators, the estimator shows what a single sponsored post in their niche could realistically pay once a brand reaches out. For larger accounts, it's a pricing floor when fielding inbound offers. The math is the same, the absolute dollar figures just scale.

Usually one of two things: average views per video are well below the follower count (a sign the For You page isn't pushing recent posts), or engagement rate is light for the niche. Both drag the per-post rate down because brands buy reach and reaction, not raw follower numbers.

Comments and saves carry the most weight per action. Hooks that ask a real question, pinning a follow-up comment from your own account, and posts people actually want to bookmark all push the rate up faster than chasing more likes. A higher rate moves the CPM, which moves every estimate on this page.

Most working brand-deal rates today are quoted on a CPM basis against expected views, not follower count. The math goes: average views per video × niche CPM ÷ 1,000. Follower count only enters the conversation as a credibility signal. Two creators with the same followers can get quoted radically different numbers if their average views and engagement diverge.

Yes, the engagement and view math are universal. The dollar ranges lean toward US/EU brand-deal rates because that's where most public benchmarks come from. Creators in markets with lower ad spend per capita should treat the high end of our range as optimistic and the low end as closer to reality.

Three things drive the gap: average views per recent video, engagement rate, and niche CPM. A finance creator with 100k followers averaging 500k views per post can outearn a dance creator with 1M followers averaging 80k views, because brand budgets follow attention and intent, not vanity numbers.

Public benchmarks put a typical 100k-follower creator somewhere between $500 and $2,500 per sponsored post, with the spread driven by niche and engagement. The estimator on this page produces a per-post range pulled from the actual account's recent performance instead of a flat follower bucket, which is closer to what brands actually quote.